An intensive practice in typesetting, pacing, and layout materialized through a visual system and series of printed and digital books.
KARL BLOSSFELDT: NATURE AS ART
Because all of the content and imagery was assigned to us, I chose to really focus on various elements of typography—alignment, hierarchy, captions, pull quotes, and the relationship between image and text.
The content wasn’t the most fascinating in the world, so this project allowed me to practice designing for something I wasn’t necessarily passionate about. It was a good exercise in using design, and good pacing, to engage the viewer. I chose sans serif type in order to add more personality and an easy transition into digital.