© 2017 by Lauren Todd.

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An exploration in both expressive and experimental typography crafted into a series of posters.
2016
typography
experimentation
conceptualization

THE COLOR ORANGE

Because I tend to be drawn to muted, safe colors, I wanted to really step outside of my comfort zone by choosing what I think of as one of the boldest, most vibrant colors—orange. The color orange signifies happiness, vitality, health, youth, warmth, autumn, and coincidentally for this project… inspiration.

With all of this in mind, and following my lead of stepping outside of my comfort zone, I chose to walk away from the computer and hand-craft all of my letter forms and really capture the essence of this color.