© 2017 by Lauren Todd.

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Over 100 million sharks are killed each year due to finning, fishing, culling, and fear. As a solution, this project advocates conservation and education so sharks and humans can coexist peacefully. The number of shark attacks spiked in 2015 because there was an increase of interaction between humans and these large predators.

With that thought in mind, I wanted to find ways to reduce dangerous interaction while promoting safe interaction due to a deeper understanding of these misperceived animals. To achieve this, I conceptualized designs that were poignant, captivating, and revealing.

JUSTICE & AFFINITY FOR WILD SHARKS

Identity developed through insights, audience, a visual system, and personal understanding.
2015
identity
UX
environmental
typography
print
web