Breathing life into a struggling brand through development of audience, insights, a visual system, identity, and a complete brand overhaul.
Faithful Friends is an animal shelter based in Wilmington, DE. They are a no kill shelter that provides services throughout the area to achieve this goal. They offer cheap services to pet owners who wouldn’t otherwise be able to afford it, a spay/neuter program for neighborhood strays, and of course, adoption services.
Unfortunately, due to lack of resources, Faithful Friends’ brand is nearly non-existent. In order to create an identity that would attract donors and potential adopters, I conceptualized a brand that was more inviting, opposed to a shelter. Rather than the visual of cages and sad puppies, I developed a system that was warmer and reflected companionship.